Beauty Industry

Cerave Promotes Sun Safety

Dr. Amy Brodsky is partnering with Cerave on an initiative to improve ‘sun safety education’ in schools nationwide.

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By: Marie Redding

Senior Editor


CeraVe, in partnership with fellow L’Oreal Dermatological Beauty brand, La Roche-Posay, have announced a new initiative in collaboration with board-certified dermatologist Dr. Amy Brodsky, MD.

The “Sun Heros” initiative brings sun safety programs to elementary schools around the country. It equips healthcare professionals with an informative, engaging curriculum, and the resources to teach sun-safe behaviors, educating a new generation on the importance of adequate sun protection in early childhood.

The curriculum is designed to keep kids safe from the sun and ultimately reduce skin cancer across all ages by teaching them healthy sun habits early.

Brodsky says, “I created Sun Heroes in partnership with CeraVe and La Roche-Posay because I am passionate about reducing the amount of skin cancer in our lifetime and believe that early education is the way to do that.”

She adds, “To-date, we have 136 licensed healthcare providers registered to be a Sun Hero, and have had more than 8,000 grade school students throughout the U.S have participated in the Sun Hero program, who are now better educated on sun safety because of it.”

Including its range of hydrating mineral face and body sunscreens, dermatologist-developed therapeutic skincare brand CeraVe offers a variety of products that contain the combination of ceramides 1, 3 and 6-II that are essential to restoring and maintaining the skin’s natural barrier.

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